I make video ads for DTC brands.
Miguel BomrrukAI Video Creator & Video Editor
Three years in numbers
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1:272 versions
A week with the patch2.1M views
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0:53
Same script, sharper cut1.4M views
A multi-testimonial ad, recut from the same footage into a sharper version. Every key message stayed. What changed was the edit.
Read the reasoning
What I was handed. Customer testimonials, b-roll, before-and-after photos, voiceover files and the reference ad’s script.
The rules. Follow the script closely and keep every key message intact. Pacing, captions, b-roll and the order of the moments were mine to decide.
The calls. One caption system all the way through, so the text reads as part of the ad rather than subtitles. B-roll breaks up the talking heads, and the before-and-after split-screen lands in the first few seconds.
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0:222 versions
Two hooks, one body860K views
Supplements can’t promise results, so the edit had to do the persuading. Both openings start from a feeling the viewer already has. The bottle only shows up once they’ve agreed with it.
Read the reasoning
What I was handed. Creator footage, a product, and no script. My work started after the shoot: find the ad inside what was already filmed, and get more than one testable version out of a single pile of takes.
The hard part. Regulated category. The claims that would sell it hardest are the ones you aren’t allowed to make: no before-and-after, no promise, no number. The ad had to work on outcome language alone.
The call. The bottle doesn’t appear in the first three seconds. Both hooks describe a state the viewer already wants and leave the product out of it, so the jar arrives as the answer to something they’ve already agreed with. Two hooks over one body, so the brand gets a comparison instead of a single guess.
What it taught me. When you can’t claim, the edit carries the persuasion. Order of information is the only lever left.
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0:212 versions
Process instead of promise640K views
Hormone therapy ads can’t promise outcomes. This one walks through the process, step by step, and lets the relief speak for itself.
Read the reasoning
What I was handed. Footage for a telehealth service in the most restricted category I’ve worked in: prescription hormone therapy, where the platform, the regulator and the brand’s own legal all pull in different directions.
The hard part. Everything a person actually wants to hear here is an outcome, and none of it can be said. The ad had to sell without a single promise.
The call. I built the whole thing on process instead of result. Every beat is a step that happened, not a benefit that’s coming. It describes how the service works, in order, and leaves the relief implied. In a regulated category that isn’t a compromise: showing the mechanism is the proof.
What it taught me. Compliance limits don’t tax the idea, they tell you which idea is available.
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0:192 versions
Starting on the objection410K views
Every detergent promises the same three things. This one opens on the viewer’s doubt, so the benefit lands as a reply.
Read the reasoning
What I was handed. Creator footage for a detergent, a category where every brand says clean, gentle and plant-based, and the viewer has stopped reading all three.
The hard part. No demo here looks different from the last thirty detergent ads. Whatever made this one worth buying wasn’t visible on camera.
The call. I opened on the objection instead of the benefit, so it reads as someone finishing the viewer’s sentence rather than selling to them. The benefit lands second, as a reply. That’s the only position where a detergent claim still gets read.
What it taught me. In a commodity category the differentiator isn’t the product. It’s which sentence you start on.
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0:252 versions
Opening on a search, not a dog1.1M views
Pet ads usually open on something cute. This one opens on a question owners have already typed into an AI, and answers it before selling anything.
Read the reasoning
What I was handed. Product footage for the most interchangeable feed on paid social. Dog, owner, pouch: the same three shots every competitor is running this week.
The hard part. Pet content defaults to cute, and cute stopped working the moment everyone got there.
The call. I opened on a screen recording instead of a dog: someone asking an AI why their dog eats grass, something the buyer has already done. The dog and the pouch only arrive once the viewer is in an information posture.
What it taught me. Borrowing a behaviour the viewer already has beats inventing a reason for them to care.
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3:35
Creator, anatomy, type3.2M views
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1:073 versions
“Every woman with aging skin needs to watch this”920K views
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0:29
“If you’re dealing with hot flashes in your 40s…”530K views
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0:20
A tired static, set in motion380K views
A static ad had worked, then worn out with its audience. The product, the four benefits and the offer couldn’t change. Everything else could.
Read the reasoning
What I was handed. The original static and its assets, with fixed copy: four benefits, the price, the offer and the disclaimer.
The calls. Each benefit gets its own beat on a single meal, then the meals come together into one grid. The price lands on its own screen with a running ticker underneath, and the end card puts it all back together. Built in After Effects, 4:5 for the feed.
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0:51
“You keep getting sick”270K views
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6:4710 openings
Ten openings, one film150K views
A studio sent a script and ten hook lines. I built the character, sets and product as 32 master stills, generated 25 clips from them, made the songs in Suno, and cut the body once. Each of the ten versions swaps only the opening.
Four of the ten openings are here. The hook lines came with the brief.
One ad, two hooks, 48 hours. I usually reply within 24 hours.
The first three seconds aren’t an intro. They’re the ad.
Footage when it exists. Generation when it doesn’t.
Toolkit, by stage
Pick a stage or a tool.
00 · All
Sixteen tools, one pipeline
Everything I reach for, in the order a piece moves through it.
See it on the 6:47 film
Let’s make the next one
Free trial. Judge the work before you pay for anything.
- 1Send a brief or your footage.
- 2Get one test ad with two hooks in 48 hours.
- 3Like it? We keep working together.
I usually reply within 24 hours.